Dec 2019 – Mar 2020
McArthurGlen Designer Outlet Roosendaal
Senior Marketing Manager

Developing the 2020 marketing strategy and coaching the marketing team in the delivery of it including Media, PR, Events and Marketing Communication needed to drive growth for this young and ambitious centre. 


Oct 2018 – Nov 2019
McArthurGlen Designer Outlet Roermond
Senior Marketing Manager

Within this pivotal role responsible for spearheading an international team of professionals in the delivery of the marketing strategy for the centre including Media, PR, Tourism, Research, Events and Visual executions needed to drive the centre to the next level.


Afbeeldingsresultaat voor klikkie

Sep 2018 – Oct 2018
Klikkie BV
Branding Consultant

Formulating the brand essence, the core values and brand identity as a blueprint to further develop and accelerate this start-up company into the scale-up phase. With the Brand strategy the turbulent evolution of being a start-up became more manageable for klikkie through consensus building amongst the co-founders and by providing a long-term vision in an environment built on short-term actions.

Brand strategy is at the core of any company that has withstood the test of time and is equally valuable to startups. Products may change, teams will transition and audiences shift, however, what’s at the core of a brand can (and should) remain a constant force.


Apr 2017 – Aug 2018
Bochane Groep BV
Manager Marketing

Within the Bochane Groep – a dealer holding retailing Renault, Dacia and Nissan – leading the marketing department and direct report to the board of directors and member of the management team. The marketing department steers on conversion for the commercial disciplines, based on trends and data optimizing the funnel to deliver high quality sales leads. 
Key projects: 

▪️Marketing dashboard development, real time insight in sales performance and marketing spend (with Tableau);
▪️Marketing automation implementation and dynamic content strategy development for DM and eDM personalization (with Hubspot);
▪️ Developing, implementing and guarding new visual identity

There is only one boss. The customer.


Nov 2016 – ongoing 
Stichting BIZ Winkelstad Veenendaal
Marketing and Branding Consultant



Veenendaal, like any other medium-sized municipality, is faced with the challenge of adding a structural distinctive character to its city center in order to win over the consumer.


May 2016 – Oct 2016 
Efteling BV
Marketing Strategist

Developing the starting point of all decisions with regard to the strategic framework of long-term projects, consumer journey, product and organizational development to create and ensure growth and sustainable business value

The first step in exceeding your customer’s expectations is to know those expectations.


May 2015 – Apr 2016
Philips BV
Global Brand Manager Lighting

As part of the Lighting brand team in the Brand, Communications and Digital organization, responsible to leverage and build brand preference and equity in the lighting business. Contributing in taking the Philips brand to the next level in lighting, by driving effective, relevant and consistent implementation of the lighting brand identity and platform, enabling and inspiring internal brand engagement and contributing to the build-up of lighting brand strategy.

Light is the brightness that lets you see things



Sep 2014 – Apr 2015
Philips BV
Communication Design Manager Lighting

1) Management of all Lighting communication design:
o Branded feature logo development
o Product(range) packaging
o Photoshoots
o Development of platform design implementation guides
o Packaging redesign regarding brand identity implementation

2) Brand Design content consultant:
o Brand campaign story collection and development support
o Product photography (approach and guidance for BGs)
o Photography audit based on new photography signature
o Brand identity implementation acquisitions/alliances
o Packaging design global implementation excellence

Design is about taking products from being usable to delightful, and then beyond that — to meaningful.


Ici Paris XL

Dec 2012 – Aug 2014
A.S. Watson Benelux
Digital Marketing Manager ICI PARIS XL, Netherlands

In cooperation with the E-Commerce & New Media Manager Benelux responsible for:
o developing e-marketing campaigns, within the overall marketing strategy;
o the optimal digital media mix for the promotion of online activities (SEA, SEO, affiliate marketing, display advertising, social media, etc.);
o the increase in traffic to the webshop and actively generate opt-ins for the e-mail newsletter;
o monitoring, analyzing and evaluating online marketing campaigns and report the results and recommendations.

In the factory they make cosmetics; in the store we sell hope.


Afbeeldingsresultaat voor microsoft logo

Sep 2012 – Nov 2012
Microsoft Nederland
Marketing Communications Manager

As part of the worldwide launch of Windows 8, responsible for the development of the Dutch consumer campaign and the localisation of delivered creatives for this purpose.

The operating system (OS) is the most important program that runs on a device. It provides a software platform on top of which other applications can run.


Nov 2011 – Aug 2012
Holland Casino
Campaign Specialist

As part of the marketing communication team responsible for the development and implementation of:
o external, internal and in-store marketing;
o external crossmedia marketing communication plans;
o BTL media strategy and media buying.

Managing and supervision of:
o ATL and BTL advertising agency and media agency;
o Commercial printing assignments;
o CRM contact strategy and DM trajectories.

Advisory role: CRM and formula management from a marketing point of view


Feb 2011 – Aug 2011
Philips BV
Photography & CRM Manager Lighting

As part of the team responsible for the worldwide introduction of the 360˚ B2C campaign for home LED lighting, assigned to lead:
o the development of the global BTL lifestyle photography (emotional benefit, packaging, and product in use), and rich media assets;
o the development of the CRM calendar and draft designs for themes and content.


Aug 2010 – Jan 2011
Efteling BV
RTV Manager

In coordination with the marketing communications manager responsible for the production of commercials on radio and television for all profit centers within Efteling.

Next to that overall Campaign Manager for:
o introduction of the new theme park show Raveleijn
o musical ‘Kruimeltje’ in the Efteling Theatre


Feb 2010 – Jul 2010
Efteling BV
Marketing Support Coördinator

In coordination with the commercial director responsible for ATL production and media for all profit centers within the Efteling.

Next to that Campaign Manager for: introduction of the new wooden roller coaster racer ‘Joris en de Draak’ (George and the Dragon).

Efteling won the SAN Accent 2010 award in the category Leisure with the campaign ‘Efteling looking Dragon Warriors’. SAN Accents are the only professional awards of advertisers for advertisers.